We collaborated with an influencer to drive over 10M organic views on Instagram for a product launch.

THE CHALLENGE

Chevrolet needed to:

  • Reach a younger audience not moved by traditional car commercials

  • Show up authentically inside creator and automotive culture

  • Craft content that didn’t feel like an ad

  • Break through algorithmic noise with organic instead of paid reach

They turned to Dino & Kojo to develop creator-driven content that would resonate with automotive fans and mainstream viewers alike.

What We Did

1. developed a creator first strategy

We built a strategy that leaned into:

  • The creator’s storytelling strengths

  • Humor, energy, and narrative pacing native to TikTok

  • The emotional connection people have with their cars

  • Visual formats that grab attention in the first 1–2 seconds

The goal: make content people would actually want to watch and share.

3. End to end production

Kojo managed:

  • Creative development

  • Scripting and story shaping

  • On-site production

  • Editing and pacing optimization

  • Delivery formatted for all major social platforms

By owning the creative and the execution, we ensured the content maintained a consistent narrative and high production value.

2. partnered with a community influencer

We identified and partnered with a creator who:

  • Already had credibility in the automotive community

  • Had a strong track record of high-retention video content

  • Could seamlessly integrate Chevrolet into their personal storytelling

This ensured the content felt like a natural extension of the creator’s voice — not a brand forcing its way in.

4. organic discovery optimization

We engineered each video for:

  • High first-frame retention

  • Strong narrative hooks

  • Community-driven moments and reactions

  • Short, sharable beats that drive algorithmic reach

Our iterative approach ensured all three videos had the best chance of going viral.

Let’s work together