We helped Lenovo Legion go from 0 to 500,000 followers on TikTok in less than one year.

THE CHALLENGE

Lenovo Legion wanted to:

  • Build an organic channel that gamers actually followed

  • Increase brand relevance among competitive and casual PC gamers

  • Create standout content in a saturated gaming ecosystem

  • Develop a repeatable content engine that could scale globally

They came to Kojo for a complete creator-led content strategy that could break into gaming culture and sustain growth.

What We Did

1. BUILT A FAN FIRST CONTENT STRATEGY

We analyzed gaming trends, platform behaviors, and community conversations to develop a content playbook focused on:

  • Low-friction, high-output creator-led production

  • Challenge formats, POV skits, and native trend integrations

  • Community-driven concepts tied to how gamers actually talk

3. built a high volume production engine

Kojo handled:

  • Community management

  • Trend analysis

  • Daily content drops

  • Always-on optimization

This allowed Legion to publish consistent, platform-native videos that kept momentum high.

2. activated gaming creators on platform

To make Legion show up authentically, we partnered with creators who:

  • Already spoke the language of gaming communities

  • Had strong storytelling skills

  • Understood humor, memes, and competitive gaming culture

Creators didn’t just make content, they shaped Legion’s platform identity.

4. iterated using performance data

We treated TikTok like a performance channel:

  • Weekly performance reviews

  • A/B testing hooks, pacing, and formats

  • Creator swapping to find breakout personalities

  • Rapid iteration on top-performing concepts

Let’s work together